In South Carolina, more than 160,000 members rely on South Carolina Federal Credit Union for a full range of financial services, including savings and investments, checking, credit cards, and loans.
Like banks, credit unions are vying to retain current account holders and attract new onesespecially the highly desirable 18- to 24-year-old market segment. Winning these first-time account holders often means having them as lifetime credit union members.
To reach this digitally savvy demographic, South Carolina Federal realized it needed innovative, attention-grabbing services. As a result, the credit union envisioned a series of new services designed to make banking convenient and ensure a highly personalized customer experience.